Athletic Brewing Just Became the Official Non-Alcoholic Beer of MetLife Stadium

A First-of-Its-Kind Deal for MetLife Stadium

‍Athletic Brewing Company has entered a new multi-year partnership with MetLife Stadium, officially becoming the Proud Non-Alcoholic Beer Partner of the stadium, the New York Jets, and the New York Giants. It's a milestone on multiple fronts: Athletic's first-ever sponsorship of two professional football teams under one roof, and the first time MetLife Stadium and its home teams have partnered with a dedicated non-alcoholic brewer.

Translation: come fall Sundays, tens of thousands of fans in the stands now have a full-flavor beer option that won't slow them down before kickoff or the drive home.

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What's Actually in the Stadium

‍Fans can find 19.2 oz cans of Run Wild IPA and Upside Dawn Golden throughout the venue this season, with integrated activations, sampling stations, and special-edition packaging rolling out as the year goes on.

"We can't wait for Athletic to become a game day ritual fans count on, from the tailgate to the final whistle," said Bill Shufelt, co-founder and CEO of Athletic Brewing Company.

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Why This Matters for the NA Beer Category

‍Non-alcoholic beer has spent the last few years shaking off its reputation as a watered-down compromise. A deal like this, landing Athletic inside two of the NFL's most-watched venues, signals that stadiums see real fan demand for a beer that tastes like beer without the alcohol. It's not a specialty item tucked in a corner concession stand anymore. It's on the same shelf as everything else.

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Who Is Athletic Brewing?

‍Athletic Brewing is widely regarded as America's largest dedicated non-alcoholic brewer. The company started in Stratford, Connecticut, where founders Bill Shufelt and John Walker ran over 100 test batches on homebrew equipment before building an entire brewery around the recipes they landed on. Since then, Athletic has expanded to Milford, Connecticut, home to what's believed to be the world's largest dedicated NA brewery, plus a second location in San Diego, giving the company coast-to-coast production.

The brand's flagship lineup includes Run Wild IPA, Upside Dawn Golden, Free Wave, Cerveza Atletica, and Athletic Lite, all available in stores year-round, alongside a rotating slate of experimental and limited-edition batches. Athletic's beers have picked up awards even when judged head-to-head against full-strength competitors, backing up the brand's pitch that skipping the alcohol doesn't mean skipping the flavor.

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The Bottom Line

‍Athletic Brewing just planted its flag in two of the NFL's biggest fanbases at once. For Jets and Giants fans, that means a real beer option at the stadium that fits into game day without derailing it.