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New Product Drops.

Explore the newest tech, gear, supplements, apps, and accessories helping elevate helping how athletes train, recovery, and perform.

March 4, 2026

Suji | Strength Without the Strain

A smart compression training system designed to build strength, accelerate recovery, and protect your joints.

February 25, 2026

The Broccoli Shot Elite Endurance Athletes Are Betting On

Nomio is a concentrated broccoli sprout shot designed to reduce lactate and support recovery.

February 20, 2026

Flykitt Taps Inter Miami To Tackle Jet Lag

94% of Players saw no travel systems helping them show up at peak performance.

February 18, 2026

MANTA PRO | The Sleep Mask Built Like Performance Gear

MANTA PRO delivers true 100% blackout, zero eye pressure, and engineered side-sleeper comfort.

February 17, 2026

BetterBall PRO | The Resistance System Built for Basketball

A basketball-specific resistance training system designed to build strength, speed, explosiveness, and on-court control

February 13, 2026

Ben Greenfield Launches First Ketone-Powered Protein Bar

18g of protein. goBHB ketones. No crash. Just clean, sustained energy.

February 12, 2026

HAELO | The $100K Recovery Tech Now in Your Living Room

Once reserved for elite teams and six-figure facilities, PEMF therapy is going portable. Here’s how HAELO is bringing clinically studied recovery tech into the daily routines of modern athletes.

February 3, 2026

Vivobarefoot Motus Strength II: Barefoot Power, Refined for Heavy Training

Vivobarefoot updates its flagship strength trainer with improved fit, airflow, and durability.

February 3, 2026

247 Enters the Plated Era With ARC-4 — A Carbon Shoe Built for Hybrid Athletes

The ARC-4 blends race-day propulsion with the stability needed for strength and hybrid training.

February 4, 2026

Perch Launches P2, the Next Evolution of Weight Room Intelligence

Faster setup, higher accuracy, and real-time feedback at scale.

February 4, 2026

Reflexion Is Building the Cognitive Training Stack for Modern Athletes

Facility-grade visual training with portable VR drills to improve reaction time, decision-making, and on-field performance

February 5, 2026

SuppCo Launches Original Research to Answer the Questions Supplements Never Do

With no product to sell, SuppCo is betting on clarity, scale, and community-driven science.

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