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THE SHOP

Explore the newest tech, gear, supplements, apps, and accessories helping elevate helping how athletes train, recovery, and perform.

September 6, 2026

Share Aura Just Turned Your Workout Tracker Into a Social Network

ShareAura built a full social layer into its fitness app, turning every workout into a story-style post, complete with profiles, an explore feed, and shareable gear.

September 6, 2026

Hatsy Launches the Silk-Lined Hat Built to Stop Hairline Damage Before It Starts

It's the same hat silhouette you already wear, rebuilt from the inside out with clinical-grade silk instead of cotton. Your hair, your scalp, your skin shouldn't pay the price for a great-looking hat.

September 4, 2026

Ozlo Launches Sleepbuds 2 With 14-Hour Battery Life and a Design Built for Side Sleepers

A low-profile earbud built specifically for sleep, now with longer battery life, better connectivity, and sleep-tracking insights built in.

September 4, 2026

Christian McCaffrey's while on earth Debuts The CMC Training Shoe

The performance footwear and apparel brand debuts most explosive trainer yet.

July 29, 2026

Spacer Mobility Launches the RockPoint Roller for Deep-Tissue Relief

A vibrating massage roller built for feet, calves, hips, and back in one compact tool.

July 15, 2026

Solius Labs Launches the First FDA-Cleared Personalized Light Therapy Device for Recovery

It scans your skin, calculates your dose, and delivers the benefits of sunlight in 5 minutes — without the burn risk.

July 3, 2026

Plunge Just Built the Hottest Infrared Sauna You Can Put in Your Home

Two years in development. One goal: make heat therapy as non-negotiable as cold.

June 26, 2026

Superfeet's ME3D Lets You 3D-Print Custom Insoles From a Smartphone Scan

Your feet are as unique as your fingerprints, but most insoles are still built for the "average" foot.

June 17, 2026

Therabody's CryoTherm Palm Cools You Down So You Don't Slow Down

Heat is the hidden performance killer.

June 16, 2026

LINC Is Launching the World's First Wearable-Connected Supplement System

LINC uses your real-time biometric data from Whoop, Oura Ring and Apple Watch to personalise your nutrition — automatically, every single day.

June 11, 2026

Shokz Launches OpenDots 2 and OpenDots Air

The open earbud built for your everyday.

June 5, 2026

Oura Ring 5 Is the World's Smallest Smart Ring — And Its Most Powerful

The wearable game just changed.

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