Founded by 26-year-old Sean Jagermann, BOLD BAR combines 20g of protein with an optional 100mg of caffeine, sweetened only with honey, date syrup, and coconut nectar. It's now rolling out nationwide at Sprouts.
Most bars make you pick a lane. Protein bars keep you full but rarely give you energy. Energy bars give you a boost but usually run light on protein and heavy on sugar.
BOLD BAR is betting you shouldn't have to choose.
The high-protein energy bar brand, founded by 26-year-old Sean Jagermann, has officially launched. Each bar packs 20 grams of protein, with the option of 100mg of caffeine, roughly the equivalent of two espresso shots. BOLD BAR is available on its website and is rolling out nationwide at Sprouts Farmers Market starting September 28.
Jagermann grew up as an athlete and a home cook. Sports were a big part of his upbringing, and he still trains in the gym multiple times a week and runs regularly.
But in his early 20s, he struggled with his relationship to food, second-guessing calories even while staying active. Then in 2023, he dealt with aggressive symptoms of an intestinal illness, which forced him to pay close attention to everything he ate.
That combination changed how he looked at food. Instead of chasing low-calorie options, he started focusing on nourishment: food that made him feel strong, energized, and well.
He also kept running into the same problem in the snack aisle. Every "clean" bar he tried either tasted like cardboard or had a label full of ingredients he didn't want. About two years ago, he set out to build his own.
Every BOLD BAR delivers:
That carb count is a deliberate choice. Traditional protein bars often cut carbs close to zero, while energy bars can run 20 to 40 grams. BOLD sits in the middle, pairing protein for fullness with enough carbs to actually fuel a workout or long workday.
The protein blend also covers different needs. Egg white protein provides all nine essential amino acids, while collagen peptides are already broken down, making them easier on the stomach.
Much of BOLD's pitch is about what it leaves out. The bars contain no artificial sweeteners, sugar alcohols, stevia, monk fruit, fiber syrups, seed oils, gums, emulsifiers, preservatives, or natural flavors. They're also gluten- and soy-free.
Instead, the bars are sweetened with honey, date syrup, and coconut nectar. Honey does double duty, adding sweetness while helping keep the texture soft.
That real-sugar approach does come with a tradeoff worth knowing. A caffeinated Cookie Dough bar contains 15 grams of total sugar, 14 of them added. For many active people, that's fuel. For others watching sugar closely, it's a number to note.
Skipping stabilizers also means the bars can soften or melt in heat. The brand recommends storing them in a cool, dry place and out of the sun.
BOLD BAR launches in three flavors:
That makes five total options across the lineup.
BOLD BAR is sold in boxes of seven. One box is $29.99, about $4.28 per bar, or $26.99 with Autoship. Multi-box bundles bring the price down further.
Jagermann describes BOLD as a bar for people who hustle, train hard, work late, and chase goals. His core belief is simple: real, good-for-you food should still taste great, and you shouldn't have to trade flavor for health.
With a national retail partner in Sprouts from day one, BOLD BAR is putting that belief to the test on shelves across the country.
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