Jordan Brand Hits the Weight Room With New Strength Line of Gym Equipment

Jordan Brand Takes The Jumpman Into The Weight Room With Jordan Strength

Michael Jordan’s legacy was built on the court. A big part of it was built in the weight room.

Now Jordan Brand is bringing that side of the story home.

Jordan Brand has launched Jordan Strength, a premium line of training equipment inspired by the work ethic behind Jordan’s career. The collection was unveiled at Athletic Gaines, the Beverly Hills training facility led by performance coach Travelle Gaines, and releases October 13.

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What Is Jordan Strength?

Jordan Strength is a full strength-training collection designed for both elite performance facilities and home gyms. It includes roughly a dozen pieces:

• Dumbbells and kettlebells
• Barbells and curl bars
• Interlocking bumper plates and change plates
• Adjustable bench
• Half rack with integrated storage
• Soft plyo box
• Accessories including collars, J-cups and storage shelves
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Built On MJ’s Training Story

The collection traces back to Jordan’s late-1980s conditioning program. Jordan added strength work so he could handle the physical play of the Detroit Pistons, and that shift helped set up the Bulls’ run of six championships.

Jordan Strength turns that chapter into equipment.

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Sneaker Details, Gym Steel

Every piece carries a nod to Air Jordan history:

• Air Jordan 3 Elephant Print on the dumbbells, kettlebells and plates
• Air Jordan 7 outsole patterns on the base of larger pieces
• Air Jordan 4 lace wing hardware details
• A plyo box shaped like a Jordan shoebox
• The number 23 and Bulls championship years throughout the collection

Everything comes in Jordan’s signature black, red and cement colorways.

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Who’s Behind It

Jordan Strength is built with Nike Strength, Nike’s equipment business that launched in 2023. Both lines are designed and distributed by Dimension 6 Fitness, a Portland-based company that makes premium strength equipment under the Nike and Jordan brands.

The launch also pushes Jordan Brand further beyond sneakers and apparel, as Nike works to diversify a lineup that has leaned heavily on classic shoe franchises.
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Price And Availability

Jordan Strength releases October 13 at NikeStrength.com and participating Dick’s Sporting Goods locations. Prices range from about $25 for accessories to $1,750 for the half rack.