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LINC pairs a countertop device with WHOOP, Oura, and Apple Health data to adjust nutrient dosing daily.
LINC, a health technology company founded by former adidas, Unilever, and L'Oréal executive Paul O'Connor, is building what it calls the first adaptive supplement system connected to wearable devices. The system combines a connected countertop device, smart supplement cartridges, and a companion app, dispensing a personalized nutrient drink based on real-time biometric data rather than a fixed daily dose. LINC unveiled the concept in June 2026 and, in September, showed its first working prototype ahead of a 50-person home pilot. A commercial launch is targeted for Austin, Texas, in 2027.
Users connect wearables — currently WHOOP, Oura, and Apple Health, with more platforms planned — and receive a personalized nutrition plan inside the LINC app. At the press of a button, the countertop device dispenses a chilled, tailored drink morning and evening, in place of pills, powders, and separate supplement routines. Every serve is logged, which LINC says is meant to address adherence, long considered one of the supplement industry's biggest challenges.
The prototype shown in September integrates fluidics, pumps, electronics, and UI into a single functioning device, and LINC says testing has confirmed accurate, repeatable precision liquid dosing. Dosing decisions run through an AI-powered engine called Autopilot, which adjusts each day's nutrients using wearable data — sleep, recovery, HRV, and strain — within predefined safety parameters.
One machine supports up to five user profiles, so a household can share a single device while each person gets their own dosing. A Custom mode lets users without a wearable configure their own pour manually. LINC is also designing Autopilot to adjust for the menstrual cycle, shifting nutrients like electrolytes across different phases using cycle data from connected wearables rather than applying the same formula every day of the month.
"Health tech has become brilliant at measuring and poor at acting. LINC closes that loop. We're starting with wearables, but the vision is much bigger — connecting nutrition to data from blood, sweat, urine and gut health. Ultimately, we want LINC to become the execution layer for personalized health." — Paul O'Connor, Founder and CEO, LINC.
LINC is preparing to place the system in real homes for the first time through a 50-person pilot, with participant feedback shaping the product ahead of commercial launch. Since the June unveiling, the waitlist has grown to more than 4,000 people across 20+ countries, and LINC says its formulations will undergo independent third-party testing before launch.
LINC supports up to 5 user profiles per device, connects with WHOOP, Oura, and Apple Health at launch, has a waitlist of 4,000+ people across 20+ countries, and is targeting a 2027 commercial launch in Austin, Texas. Join the waitlist here.