LINC uses your real-time biometric data from Whoop, Oura Ring and Apple Watch to personalise your nutrition — automatically, every single day.
LINC is an adaptive supplement system that connects to your wearable device and uses AI to adjust your nutrient dosing in real time. Instead of a fixed daily pill, LINC dispenses a personalised supplement drink from a countertop device — tailored to your recovery, sleep quality and activity levels that day.
Founded by former Adidas, Unilever and L'Oréal executive Paul O'Connor, LINC is targeting a commercial launch in 2027.
LINC integrates with Whoop, Oura Ring and Apple Health to pull daily biometric data including HRV, sleep stages, recovery scores and activity output. Its AI engine then calibrates dosages of vitamins, minerals, adaptogens and electrolytes based on what your body actually needs — not what the label says.
The system learns over time, meaning your supplement plan becomes more precise the longer you use it.
Recovery demands change daily. A hard training block, poor sleep or travel stress all shift your body's nutritional requirements — yet most athletes are still taking the same fixed-dose supplement every morning. That's the gap LINC is closing.
By connecting nutrition to wearable data, LINC brings the same data-driven logic that transformed athletic training into the supplement category — making it directly relevant to performance athletes, fitness enthusiasts and anyone serious about recovery optimisation.
Yes — and that matters more than ever. Recent independent testing found that half of top-selling NAD+ supplements contained minimal or no active ingredient, and several leading creatine gummy brands had little to no creatine at all.
LINC counters this with full ingredient transparency, no proprietary blends and clinically studied formulas at effective doses. In a saturated wellness market where consumer trust is at a low, that commitment is a genuine differentiator.
LINC is now open for waitlist registration ahead of its 2027 commercial launch.
Register at drinklinc.com
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