MLB All-Star Alex Bregman Joins Patrick Mahomes, Breanna Stewart as Throne SPORT COFFEE partner

The Deal

Chicago Cubs All-Star third baseman Alex Bregman has joined Throne SPORT COFFEE as an investor and brand partner, linking up with a lineup that already includes Patrick Mahomes and Breanna Stewart. Bregman signed a five-year, $175 million deal with the Cubs this offseason — and apparently his first order of business was getting the clubhouse caffeinated.

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Why Bregman Bought In

This isn't a standard endorsement deal. Bregman's relationship with Throne founder Michael Fedele dates back to his Houston Astros days, making this a genuine long-term conviction play. "I invested in the company because I believe in it," Bregman told FOX Business. "You got to take ownership in what you put into your body if you want to play for a long time." The product itself — 150mg of natural caffeine, 10 grams of protein, 100% daily value of B vitamins, NSF Certified for Sport — fits the profile of an athlete prioritizing longevity over shortcuts.

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The Product Has Already Proven Itself in a Clubhouse

During the World Baseball Classic, Throne SPORT COFFEE made its way into the Team USA clubhouse. "They loved it," Bregman said. "We had a late-night game and an early get-to-the-ballpark for an early workout. All the guys loved it and were caffeinated after that." That kind of organic locker room adoption is the hardest thing to manufacture — and the most valuable signal a performance brand can get.

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The Playbook Take

The sport coffee category is getting crowded, but Throne is doing it right — NSF certification, functional ingredients, and athlete partners who are actual believers rather than paid faces. Bregman joining Mahomes and Stewart creates a multi-sport investor roster with real credibility. With 162 Cubs games ahead and a famously coffee-obsessed Chicago market, the timing couldn't be better.