Bone broth has existed for centuries. The can hasn't. BEAUNE is changing the format — and the category.
For decades, the sports nutrition industry has operated on a simple formula: stimulate, spike, repeat. Pre-workouts that light you up. Protein shakes loaded with sweeteners. Recovery drinks engineered to taste like candy and perform like chemistry experiments.
BEAUNE is done with that formula.
Founded by Andy Tran— a lifelong athlete with a background spanning collegiate lacrosse, MMA, Muay Thai, jiu-jitsu, endurance sports, and tactical shooting — BEAUNE started not in a boardroom, but in a kitchen at 6:00 AM. One morning, in the chaos of kids and getting ready for work, Andy poured bone broth into cold coffee to reheat it, then added leftover coconut water to avoid a second dirty mug. What came out of that accidental combination was something worth building a company around.
That company is now redefining what a performance drink can be.
BEAUNE calls its product Performance Broth — and it means that literally. Not a protein shake. Not a wellness elixir. Not a sports drink engineered around caffeine and artificial color. A third option that has never existed in a convenient format: organic bone broth and coconut water, canned for daily use.
Each 12 oz can delivers 70 calories, 15g of total protein, 7.5g of collagen, 90mg of potassium, and 250mg of sodium — with just 1g of sugar from coconut water and zero added sugar. Sweetened with stevia and monkfruit. Non-carbonated. Clean enough to read in five seconds.
Bone broth is one of the oldest recovery inputs in human history. People have simmered bones for centuries to extract what the body uses to rebuild: collagen for connective tissue, minerals and electrolytes for hydration, amino acids for repair. The problem was never the benefit. The problem was the format. Until now, bone broth lived in two places — the stockpot, which required a free weekend, or the wellness shelf, which asked you to take it on faith. Neither fit the life of someone who trains hard and does not slow down.
BEAUNE built a third place for it.
BEAUNE is not chasing the casual wellness consumer. Its customer is specific: the hybrid athlete who lifts and runs in the same week. The professional who treats sleep, training, stress, and longevity not as four separate problems but as one integrated system. The parent who trains before the house wakes up. The person who has stopped chasing trends and started building a practice.
For that person, the brand's philosophy is unambiguous. Real ingredients you can recognize. A label that tells the truth. Support over stimulation — because the body does not need to be tricked into performing, it needs to be fed. Progress that compounds quietly over time over the quick spike.
"Stimulants borrow from tomorrow," the brand states plainly. "We pay in."
It is a simple promise. BEAUNE intends to keep it.
With an active content hub covering bone broth science, joint health, muscle recovery, tendon strength, and the biology of athletic performance, BEAUNE is building more than a product — it is building a body of evidence and a community of athletes who think in decades, not cycles.
The BEAUNE Broth RTD is available in 12-can packs at $64.99. For more information, visit the BEAUNE website.
Build Better with BEAUNE.
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