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The Business of Performance

Where sport meets strategy. Explore how athletes, investors, and brands are shaping the future of fitness, recovery, longevity, and wellness through innovation and capital.

January 14, 2026

Tom Brady Joins eMed as Chief Wellness Officer as GLP-1 Care Enters Its Next Era

Seven-time Super Bowl champion Tom Brady is stepping into his most clinical role yet.

January 2, 2026

Swishables Raises Seed Funding to Reinvent On-the-Go Oral Care

Swishables has raised seed funding to scale its pocket-sized oral care format, bringing modern, travel-ready hygiene to airports, retail, and everyday life on the move.

January 2, 2026

Neurable Raises $35M Series A to Bring Brain-Computer Interfaces Into Everyday Life

Meet the brand turning cognitive health, focus, and mental recovery into a measurable daily signal.

January 2, 2026

Andiem Is Building Basketball Shoes for Availability, Not Hype

Stability, proprioception, and precision lockdown to help athletes stay healthy, balanced, and on the court longer.

December 31, 2025

Truemed Raises $34M to Turn HSA/FSA Dollars Into Preventive Health Capital

Shifting health spend from reactive treatment to proactive investment.

December 24, 2025

Ja’Marr Chase Joins Flerish Hydration as a Partnering Owner

Equity over endorsements.

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