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The Business of Performance

Where sport meets strategy. Explore how athletes, investors, and brands are shaping the future of fitness, recovery, longevity, and wellness through innovation and capital.

December 5, 2025

Orion Raises $17.5M to Reimagine Sleep with AI-Powered Smart Mattress Covers

Sleep tech just got a major upgrade.

November 12, 2025

Lucky Energy Raises $25M and Assembles an All-Star Beverage Board

Clean energy is officially going big-league.

November 12, 2025

NextSense Raises $16M to Launch EEG-Powered Smartbuds

Wearables are moving from tracking to transforming your brain.

November 1, 2025

Novak Djokovic Joins Cob Foods as Co-Founder, Leads $5M Seed Round

The tennis legend is betting on clean snacking — and ancient grains.

October 30, 2025

Kevin Love Invests in Shift Naturals

Unwind naturally.

September 30, 2025

Oura | $13 Billion Leap

Oura Health, the company behind the Oura Ring, has now reached a $13 billion valuation after raising $875M in its latest funding round.

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