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Trend Watch
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February 3, 2026
while on earth™ and Athletic Brewing Turn the Big Game Into a Wellness-First Experience
Performance, community, and non-alcoholic culture collide in San Francisco ahead of football’s biggest weekend.
February 4, 2026
Red Light Therapy Moves From Muscle Recovery to Brain Health in Contact Sports
New research suggests red light therapy may help protect brain health in contact sport athletes by reducing neuroinflammation over a season.
February 3, 2026
Fulham FC Brings Elite Recovery Into the Club—and the Community—with BON CHARGE
Premier League clubs are no longer treating recovery as a backroom function. They’re turning it into infrastructure.
January 31, 2026
The Future of Gamified Fitness — FightCamp Is Leading the Charge
The era of screen-based connected fitness is fading.
Product Spotlight
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March 4, 2026
Suji | Strength Without the Strain
A smart compression training system designed to build strength, accelerate recovery, and protect your joints.
February 25, 2026
The Broccoli Shot Elite Endurance Athletes Are Betting On
Nomio is a concentrated broccoli sprout shot designed to reduce lactate and support recovery.
February 20, 2026
Flykitt Taps Inter Miami To Tackle Jet Lag
94% of Players saw no travel systems helping them show up at peak performance.
February 18, 2026
MANTA PRO | The Sleep Mask Built Like Performance Gear
MANTA PRO delivers true 100% blackout, zero eye pressure, and engineered side-sleeper comfort.
Ventures
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typti Enters the Racket Sports Arms Race With Backing From Drew Brees and Nick Kyrgios
February 4, 2026
NBA Launchpad Unveils Its 2026 Cohort, Betting on the Future of Basketball Tech
January 27, 2026
Freddie Freeman, Mike Trout, and Elite Athletes Invest in Ammortal to Redefine Recovery Infrastructure
January 21, 2026
Playlist and EGYM Merge in $7.5B Deal to Build the AI Backbone of Global Wellness
January 20, 2026
Ozlo Acquires Segotia to Go Deeper on the Neuroscience of Sleep
January 20, 2026
The $25B Bet on Focus | Why NFL Stars Are Investing in Ultra
January 20, 2026
Tom Brady Joins eMed as Chief Wellness Officer as GLP-1 Care Enters Its Next Era
January 14, 2026
Swishables Raises Seed Funding to Reinvent On-the-Go Oral Care
January 2, 2026
Neurable Raises $35M Series A to Bring Brain-Computer Interfaces Into Everyday Life
January 2, 2026