Trend Watch

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February 3, 2026

while on earth™ and Athletic Brewing Turn the Big Game Into a Wellness-First Experience

Performance, community, and non-alcoholic culture collide in San Francisco ahead of football’s biggest weekend.
February 4, 2026

Red Light Therapy Moves From Muscle Recovery to Brain Health in Contact Sports

New research suggests red light therapy may help protect brain health in contact sport athletes by reducing neuroinflammation over a season.
February 3, 2026

Fulham FC Brings Elite Recovery Into the Club—and the Community—with BON CHARGE

Premier League clubs are no longer treating recovery as a backroom function. They’re turning it into infrastructure.
January 31, 2026

The Future of Gamified Fitness — FightCamp Is Leading the Charge

The era of screen-based connected fitness is fading.

Product Spotlight

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February 18, 2026

MANTA PRO | The Sleep Mask Built Like Performance Gear

MANTA PRO delivers true 100% blackout, zero eye pressure, and engineered side-sleeper comfort.
February 13, 2026

Ben Greenfield Launches First Ketone-Powered Protein Bar

18g of protein. goBHB ketones. No crash. Just clean, sustained energy.
February 12, 2026

HAELO | The $100K Recovery Tech Now in Your Living Room

Once reserved for elite teams and six-figure facilities, PEMF therapy is going portable. Here’s how HAELO is bringing clinically studied recovery tech into the daily routines of modern athletes.
February 3, 2026

Vivobarefoot Motus Strength II: Barefoot Power, Refined for Heavy Training

Vivobarefoot updates its flagship strength trainer with improved fit, airflow, and durability.

Ventures

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typti Enters the Racket Sports Arms Race With Backing From Drew Brees and Nick Kyrgios

February 4, 2026

NBA Launchpad Unveils Its 2026 Cohort, Betting on the Future of Basketball Tech

January 27, 2026

Freddie Freeman, Mike Trout, and Elite Athletes Invest in Ammortal to Redefine Recovery Infrastructure

January 21, 2026

Playlist and EGYM Merge in $7.5B Deal to Build the AI Backbone of Global Wellness

January 20, 2026

Ozlo Acquires Segotia to Go Deeper on the Neuroscience of Sleep

January 20, 2026

The $25B Bet on Focus | Why NFL Stars Are Investing in Ultra

January 20, 2026

Tom Brady Joins eMed as Chief Wellness Officer as GLP-1 Care Enters Its Next Era

January 14, 2026

Swishables Raises Seed Funding to Reinvent On-the-Go Oral Care

January 2, 2026

Neurable Raises $35M Series A to Bring Brain-Computer Interfaces Into Everyday Life

January 2, 2026
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