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Trend Watch
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March 24, 2026
Novak Djokovic Just Made Recovery Wearables His Next Big Bet
Novak Djokovic invests in Incrediwear, the recovery wearable brand he wore through his 2024 comeback.
March 24, 2026
How the Atlanta Falcons Are Using Blood Flow Restriction Training to Stay on the Field Longer
How NFL teams are using BFR technology to win the injury prevention arms race.
March 24, 2026
Tom Brady Just Endorsed the Cleat Brand Rethinking Injury Prevention From the Ground Up
Brady's Fanatics Flag Football Classic appearance put a safety-first cleat brand on the map.
March 24, 2026
The Wall-Mounted Gym That Thinks
amp is rewriting what a home gym can be — sleek enough to live in your space, smart enough to train your body, and powerful enough to replace the gym entirely.
Product Spotlight
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March 18, 2026
Hyperice Just Upgraded Its Most Trusted Recovery Tool
The Hypervolt 3 is more powerful than the Hypervolt 2 with five precision speeds and near-silent operation
March 20, 2026
KANE Footwear Launches Open-Backed Recovery Shoe, the Revive OB
The Revive OB is the brand’s first open-backed recovery shoe, designed for hands-free convenience and quicker transitions
March 4, 2026
Suji | Strength Without the Strain
A smart compression training system designed to build strength, accelerate recovery, and protect your joints.
February 25, 2026
The Broccoli Shot Elite Endurance Athletes Are Betting On
Nomio is a concentrated broccoli sprout shot designed to reduce lactate and support recovery.
Ventures
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MLB All-Star Alex Bregman Joins Patrick Mahomes, Breanna Stewart as Throne SPORT COFFEE partner
March 26, 2026
typti Enters the Racket Sports Arms Race With Backing From Drew Brees and Nick Kyrgios
February 4, 2026
NBA Launchpad Unveils Its 2026 Cohort, Betting on the Future of Basketball Tech
January 27, 2026
Freddie Freeman, Mike Trout, and Elite Athletes Invest in Ammortal to Redefine Recovery Infrastructure
January 21, 2026
Playlist and EGYM Merge in $7.5B Deal to Build the AI Backbone of Global Wellness
January 20, 2026
Ozlo Acquires Segotia to Go Deeper on the Neuroscience of Sleep
January 20, 2026
The $25B Bet on Focus | Why NFL Stars Are Investing in Ultra
January 20, 2026
Tom Brady Joins eMed as Chief Wellness Officer as GLP-1 Care Enters Its Next Era
January 14, 2026
Swishables Raises Seed Funding to Reinvent On-the-Go Oral Care
January 2, 2026
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