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Trend Watch
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June 12, 2026
Guardian Sports Names Former NFL Player Tyler "TD" Davis as First-Ever LOOP Signature Athlete
The former Miami Dolphins player and projected 2028 Olympic flag football competitor becomes the first signature athlete for the Virginia Tech 5-Star rated LOOP headband .
June 12, 2026
Why Performance Broth Is the Recovery Drink Serious Athletes Have Been Missing
Bone broth has existed for centuries. The can hasn't. BEAUNE is changing the format — and the category.
March 24, 2026
Novak Djokovic Just Made Recovery Wearables His Next Big Bet
Novak Djokovic invests in Incrediwear, the recovery wearable brand he wore through his 2024 comeback.
March 24, 2026
How the Atlanta Falcons Are Using Blood Flow Restriction Training to Stay on the Field Longer
How NFL teams are using BFR technology to win the injury prevention arms race.
Product Spotlight
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June 17, 2026
Therabody's CryoTherm Palm Cools You Down So You Don't Slow Down
Heat is the hidden performance killer.
June 16, 2026
LINC Is Launching the World's First Wearable-Connected Supplement System
LINC uses your real-time biometric data from Whoop, Oura Ring and Apple Watch to personalise your nutrition — automatically, every single day.
June 11, 2026
Shokz Launches OpenDots 2 and OpenDots Air
The open earbud built for your everyday.
June 5, 2026
Oura Ring 5 Is the World's Smallest Smart Ring — And Its Most Powerful
The wearable game just changed.
Ventures
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MLB All-Star Alex Bregman Joins Patrick Mahomes, Breanna Stewart as Throne SPORT COFFEE partner
March 26, 2026
typti Enters the Racket Sports Arms Race With Backing From Drew Brees and Nick Kyrgios
February 4, 2026
NBA Launchpad Unveils Its 2026 Cohort, Betting on the Future of Basketball Tech
January 27, 2026
Freddie Freeman, Mike Trout, and Elite Athletes Invest in Ammortal to Redefine Recovery Infrastructure
January 21, 2026
Playlist and EGYM Merge in $7.5B Deal to Build the AI Backbone of Global Wellness
January 20, 2026
Ozlo Acquires Segotia to Go Deeper on the Neuroscience of Sleep
January 20, 2026
The $25B Bet on Focus | Why NFL Stars Are Investing in Ultra
January 20, 2026
Tom Brady Joins eMed as Chief Wellness Officer as GLP-1 Care Enters Its Next Era
January 14, 2026
Swishables Raises Seed Funding to Reinvent On-the-Go Oral Care
January 2, 2026