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Trend Watch
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February 3, 2026
while on earth™ and Athletic Brewing Turn the Big Game Into a Wellness-First Experience
Performance, community, and non-alcoholic culture collide in San Francisco ahead of football’s biggest weekend.
February 4, 2026
Red Light Therapy Moves From Muscle Recovery to Brain Health in Contact Sports
New research suggests red light therapy may help protect brain health in contact sport athletes by reducing neuroinflammation over a season.
February 3, 2026
Fulham FC Brings Elite Recovery Into the Club—and the Community—with BON CHARGE
Premier League clubs are no longer treating recovery as a backroom function. They’re turning it into infrastructure.
January 31, 2026
The Future of Gamified Fitness — FightCamp Is Leading the Charge
The era of screen-based connected fitness is fading.
Product Spotlight
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February 18, 2026
MANTA PRO | The Sleep Mask Built Like Performance Gear
MANTA PRO delivers true 100% blackout, zero eye pressure, and engineered side-sleeper comfort.
February 13, 2026
Ben Greenfield Launches First Ketone-Powered Protein Bar
18g of protein. goBHB ketones. No crash. Just clean, sustained energy.
February 12, 2026
HAELO | The $100K Recovery Tech Now in Your Living Room
Once reserved for elite teams and six-figure facilities, PEMF therapy is going portable. Here’s how HAELO is bringing clinically studied recovery tech into the daily routines of modern athletes.
February 3, 2026
Vivobarefoot Motus Strength II: Barefoot Power, Refined for Heavy Training
Vivobarefoot updates its flagship strength trainer with improved fit, airflow, and durability.
Ventures
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typti Enters the Racket Sports Arms Race With Backing From Drew Brees and Nick Kyrgios
February 4, 2026
NBA Launchpad Unveils Its 2026 Cohort, Betting on the Future of Basketball Tech
January 27, 2026
Freddie Freeman, Mike Trout, and Elite Athletes Invest in Ammortal to Redefine Recovery Infrastructure
January 21, 2026
Playlist and EGYM Merge in $7.5B Deal to Build the AI Backbone of Global Wellness
January 20, 2026
Ozlo Acquires Segotia to Go Deeper on the Neuroscience of Sleep
January 20, 2026
The $25B Bet on Focus | Why NFL Stars Are Investing in Ultra
January 20, 2026
Tom Brady Joins eMed as Chief Wellness Officer as GLP-1 Care Enters Its Next Era
January 14, 2026
Swishables Raises Seed Funding to Reinvent On-the-Go Oral Care
January 2, 2026
Neurable Raises $35M Series A to Bring Brain-Computer Interfaces Into Everyday Life
January 2, 2026