Explore the latest trends, insights, and stories shaping sports fitness, wellness, health, and longevity.
Brodie is building the NBA for everyday athletes — and just raised $3.6M to prove adults still want to play organized ball.
HWPO Training, built by five-time CrossFit Games champion Mat Fraser, is integrating Myoform’s genetic testing and supplement platform into its coaching.
It looks like a pair of compression shorts. It trains like a loaded barbell. Hytro’s blood flow restriction wearables are now used by more than half of NHL teams — and the science behind why is wild.
Nix Biosensors is building the algorithm layer behind real-time hydration tracking — and aiming to put it inside every health platform you already use.
Apple Watch Series 12 and Ultra 4 add 24x more frequent HRV tracking, a daily readiness score, and a $119 Quest-powered blood panel — Apple's biggest swing yet at the recovery-wearable category Whoop and Oura built.
The tech-powered pickup basketball club is expanding beyond LA, betting that basketball can get the same social club treatment padel and pickleball already have.
The seven-time Super Bowl champion is opening this year's Eudēmonia Summit, and teasing a new recovery experience from Aescape.
13 seasons in the NFL taught him to read labels. Now he's an investor in the chip that passed the test.
Wellness wasn't the plan at launch. It might be the whole point later.
The natural testosterone support for men kicks-off nationwide rollout in Steel City.
Partner of the stadium, the Jets, and the Giants.
Victor Wembanyama isn't cashing out of Barcode. He's doubling down.
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