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THE SHOP

Explore the newest tech, gear, supplements, apps, and accessories helping elevate helping how athletes train, recovery, and perform.

October 13, 2026

QALO Launches the SL-1 Smart Band, a Next-Generation Wearable

QALO has launched the SL-1 Smart Band, a wrist-worn companion to its Smart Ring that tracks sleep, stress, recovery, HRV, and activity with no subscription.

October 13, 2026

Promix Launches Berberine Metabolic to Target Blood Sugar and Insulin Sensitivity

Designed to support carbohydrate metabolism, insulin sensitivity, and blood sugar management

October 13, 2026

Garmin's New Enduro 4 Can Run for 320 Hours Straight

Garmin has launched Enduro 4, a solar-charging GPS smartwatch built for endurance athletes and multiday adventurers.

October 12, 2026

The Smart Nightguard Giving Athletes a New Window Into Recovery

Glidewell and ORB Innovations have launched Comfort3D, a custom dental nightguard with built-in sensors that tracks nighttime grinding, clenching, and wear time.

October 10, 2026

Nike Just Launched 3 Race Shoes Built for 3 Totally Different Runners

Nike’s new race-day lineup ditches the one-size-fits-all super shoe, rolling out Apex, Alphafly 4, and Swooshfly.

October 7, 2026

Ciridian Brings Ultra-Luxury Sleep Technology Into Its Next Generation

The lineup combines real-time pressure relief, integrated cooling and Playback™ Sleep Intelligence, with models starting at $50,000.

October 7, 2026

Jordan Brand Hits the Weight Room

Jordan Brand has launched Jordan Strength, a premium training equipment line built with Air Jordan design details.

October 1, 2026

huupe ARENA Brings NBA-Level Shot Tracking to the Home Court

huupe's first in-ground hoop pairs a regulation outdoor system with AI shot tracking, arena-style LED lighting, and pro-level analytics, at a price close to other premium driveway hoops.

September 30, 2026

BOLD BAR Launches A 20g Protein Bar With A Built-In Caffeine Kick

Founded by 26-year-old Sean Jagermann, BOLD BAR combines 20g of protein with an optional 100mg of caffeine, sweetened only with honey, date syrup, and coconut nectar. It's now rolling out nationwide at Sprouts.

September 29, 2026

How A Homemade Bar For A Cancer Patient Became COZY Foods

Formerly RJ Naturals, Orange County's COZY Foods makes a refrigerated snack bar with grass-fed butter and just eight real ingredients. It started as a homemade bar for a husband going through stage four cancer.

September 29, 2026

Dyson Enters Oral Game With Camera That Flosses While You Brush

Dyson's first toothbrush uses a macro camera and machine learning to find the gaps between your teeth, then fires a precision jet of mouthrinse to clean them in real time.

September 29, 2026

Eight Sleep Pod 6 Is Here: Smaller Hub, 18 Sensors, and the Lowest Starting Price Yet

Eight Sleep's sixth-generation Pod shrinks the Hub to fit under a bed frame, packs 9x more biometric sensors into the Cover, and adds single-sleeper Solo sizes starting at $1,999.

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